Examples of Recent Work
Digitally Delivered Regular Gift
Using a combination of Minimal Viable Product Testing and Behavioural Economic research, I successfully developed and piloted a new £10 p.m. regular gift for Plan International UK, delivering unique stories via SMS.
IMPACT: Following significant investment, this product is forecast to generate £2.7m in new income over the next five years. This innovative project has been named a Finalist for the 2018 Insight Impact Award by the Association of Users of Research Agencies (AURA).
Immersive Audio Marketing
Conceived and delivered (in just two months) an immersive, audio-led marketing experience for cinema and Spotify, driving petition sign-ups to make the world's cities safer for girls.
IMPACT: Campaign achieved its advocacy objectives. Opened up new engagement and acquisition channels for future campaigns. Resulted in subsequent partnership activity with Disney.
No Child Born To Die
I developed the audience strategy that underpinned Save the Children's hugely successful No Child Born to Die campaign. My work enabled the charity to overcome internal barriers enabling a huge increase in income over several years.
IMPACT: Doubled the charity's spontaneous awareness from 9% to 20%. Enabled turnaround of a loss-making acquisition channel into one of its most important funding streams, generating 60k new supporters p.a. worth £3.5m.
Let’s Get Started
To discuss a challenge over coffee, or to request a quote or proposal, please contact me today.